Aug 17, 2011

Online Reviews

This working project is supported by Flipkey.com, a community driven travel site that is dedicated to vacation rental properties around the world. Product review systems have also become an important aspect of travel planning ever since the Internet permeated the tourism and hospitality industry. There has been a proliferation of online platforms wherein consumers can exchange travel related information and experiences. Tripadvisor.com, Flipkey.com, Hotels.com and IgoUgo.com are some of the many online platforms that provide this service to consumers. The present study investigates the patterns and properties of consumer reviews in Flipkey.com. The primary objectives of the present study are as follows:

Q1. Explore the underlying patterns associated with the consumer reviews in Flipkey.com
Q2. Analyze the relationship between various attributes of the vacation rental properties and the consumer characteristics.
Q3. Analyze the textual content of of the large corpus of reviews to identify various issues that consumers talk about in the online reviews.

No comments:

Post a Comment