The Franklin Institute and the city of Philadelphia had the distinctive opportunity to host one of the most important cultural events in the United States. From February through September, 2007, Franklin Institute hosted the exhibit “Tutankhamun and the Golden Age of the Pharaohs” that attracted more than 800,000 visitors from various parts of the country. To document and measure the visitor experience at the Franklin Institute, Temple University‟s National Laboratory for Tourism and eCommerce did extensive online and paper based surveys to measure the visitor experience. In addition, personal interviews were conducted with the visitors to get a more nuanced view of their experience. As the research coordinator, my role was to design the surveys, coordinate with the museum staff to ensure that the surveys went smoothly, data consolidation, and analysis. I also actively conducted visitor interviews to understand various aspects of their experience, as well as to obtain their feedback.
No comments:
Post a Comment